Editorial policy

We publish guides, comparisons and reviews about the tools we build with: automation platforms, CRMs, email and funnel software, and the AI tools around them. They should help you make a decision, even if you never hire us. Shohrab H. Abhi is responsible for what we publish.

• Guides link to the sources they rely on, usually the vendor's own pricing or documentation pages.
• On reviews, comparisons and "best" lists, every price, limit or feature claim links to its source and shows the date it was checked.
• We do not publish results, statistics or client outcomes we cannot back with evidence.
• Client work is described without names unless the client has agreed in writing.

Many of our guides are drafted with AI assistance inside our own content system. That system requires a source for each factual claim, checks the draft against those sources, and blocks invented figures before anything is published.

AI does not decide what we recommend. Comparisons, reviews and "best" lists are based on our own use of the tools, described in the next section.

• We only review, compare or rank a tool we have used ourselves, for our own work or a client's.
• Each such page says what we tested, how and when, and includes our own screenshots or notes.
• Pages list pros, cons and who a tool is not for, as well as who it suits.
• Where we compare tools, we include options that pay no commission, such as open-source software.

Some pages contain paid (affiliate) links, and we also sell setup services for some of the tools we write about. Both are disclosed on the page; see our affiliate disclosure.

• Rankings never change with commission rates.
• We do not sell placements, scores or reviews.
• Vendors do not see or approve our pages before they are published.

Software prices and features change often. We re-check pages with prices or rankings and update the "last checked" date when we do. When a fact is wrong, we fix it and say on the page what changed.

Found a mistake? Email [email protected] with the subject "Correction" and the page address.